Herzliya – Master plan for conservation

Herzliya was founded in 1924 as an agricultural settlement.
As a background for the preparation of the master plan for conservation of the built heritage in the city, our office conducted an historic and physical survey of the city, as well as an extensive field work. All the materials were concentrated in a detailed report about the constructed heritage sites in the city.
The background work revealed that the most prominent cultural significance in the city’s past is in fact the establishing and development of the Herzliya settlement since 1925 as a living evidence of the Zionist agricultural enterprise in the Southern Sharon region.
The efforts culminated in the shaping of the conservation approach in this plan, based on dividing the city into five areas matching the original planning of the architect Richard Kaufman: Herzliya A – the coastal area, Herzliya B – known today as Herzliya Pituah, Herzliya C – which is the Herzliya Beth neighborhood today, the Basa area – the area of Herzliya Park, and Herzliya D – city center. Each area has different characteristics and bears cultural meaning of its own in the initial development of the city. Each area has its own historic center, expressed in a compound or street included in the conservation program.
The plan also determines conservation bound compounds that cluster together several areas and enable issuing of relevant instructions through creation of a unique identity for each compound, discerning it from other areas in the city.
The proposed conservation compounds of the plan are:
1. The Tadmor Hotel, Verizeland Garden and the Ficus Boulevard
2. Nordau Compound and the Roman Tunnel
3. Bnei Binyamin – HaNadiv
4. Hen Blvd.
5. Yad LeBanim Compound

The plan is currently in preparation.
Ordering client: Herzliya municipality