This exhibition was initiated by the Studio for Building Preservation of the Azrieli School of Architecture at Tel-Aviv University, under the guidance of preservation architects Amnon Bar Or and Sergio Lerman. This is the second exhibition in the series, preceded by “The Well Houses: The Disappearing Palaces of Jaffa” Exhibition, presented at the beginning of 2008.

The exhibition is comprised of three parts: documentation and planning works by the preservation students, who dedicated their last two years to studying the boulevard and its buildings; archival and documentary materials about the boulevard; and works of art in various media. The latter deal with broader topics that emerge from the exhibition, such as: the historic and demographic stratification in Jaffa; hidden real estate conflicts; urban planning as a symptom of political interests; etc.
The history of Jerusalem Boulevard in Jaffa, which was initially named Jamal Pasha Boulevard and later known as King George the 5th Boulevard, is a fascinating one. The mere variety of its names throughout its existence suggests the multiplicity of cultural strata hidden there.
On its centennial year, Tel Aviv was acknowledged as a ‘world cultural heritage’ site, while Jaffa, which has existed since biblical times, almost slipped into oblivion.
The “First Boulevard” exhibition, presented at Rothschild Boulevard, offers a view of Jerusalem Boulevard. The exhibition was accompanied by a catalog, a special one-day seminar on the topic of preserving the built Arab heritage and an Internet website.
 
Attached is a link to the “First Boulevard” exhibition – Jerusalem Boulevard, Jaffa.